CI

A value innovation company that creates new value with product quality and credit.
Daesong's symbol mark was created using Daesong's DS to leap forward as a leading company in the 21st century.

CI CONCEPT

DaeSong Co., Ltd.’s corporate identity is designed connecting D and S naturally from Daesong’s initials;
it shapes the organic connection between the company and clients.
The simple and clear design expresses the Daesong’s values and beliefs as a company that leads in agricultural machine components.

DAESONG
COLOR SYSTEM

The exclusive colors of Daesong Co., Ltd. is a primary means to differentiate Daesong Co., Ltd.,
thus, the color regulation should be used accurately in compliance with this.
The use of the exclusive colors makes a rule to take four primary colors, and depend on the surface material;
it can do extra color printing/ producing. Particularly, if the four primary color regulation is followed,
the difference in hue-saturation-brightness may be severe, thus, compare it with color samples to express the best colors.

  • DAESONG
    BLUE

    DAESONG BLUE

    PANTONE 7687C

    CMYK 99%, 87%, 14%, 3%

    RGB 36, 65, 138

    Hexacode #24418a

  • DAESONG
    BLACK

    DAESONG BLACK

    PANTONE 419C

    CMYK 70%, 68%, 64%, 74%

    RGB 35, 31, 32

    Hexacode #231f20

  • DAESONG
    GRAY

    DAESONG GRAY

    PANTONE Cool Gray 6 C

    CMYK 3%, 2%, 0%, 40%

    RGB 147, 149, 152

    Hexacode #939598